Business Scenario / Pain point:
Online Applications for consumer Banking (example, deposit accounts like checking account or IRA account, and credit lines like credit card, student or home loans etc.) are usually long and customer is required to have several data points before being able to completely fill out the application. At the same time he/she also needs to make certain decisions as part of the process. If the customer is not able to finish the application is one attempt, then there are several issues as listed below originate as business problems.
